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Kapost: How to Optimize Content for Sales Use

Kapost: How to Optimize Content for Sales Use

Content Marketing Institute’s latest trends report reveals that 29% of brands’ total marketing budget goes to content and 85% of B2B organizations attribute their success to content marketing. In Salesforce’s Second Annual State of Sales report, 57% of survey...
Kapost: The Perfect Content Strategy Checklist

Kapost: The Perfect Content Strategy Checklist

With SiriusDecisions reporting that as much as 70% of B2B content goes unused, what steps should marketers take to ensure their content hits its targets for the month and the quarter? We have some simple (and free) templates that can help with the planning, creation,...
Healthcare: 7 Recovery Tips for Athletes

Healthcare: 7 Recovery Tips for Athletes

Author: Kim Rapkins (ghostwritten for Heather Baker, Brand Strategy Manager at Kaneka Ubiquinol) Regular exercise has been shown to increase lifespan, strengthen bones and muscles, reduce disease, and even improve brain health1 — yet exercising too hard can leave you...
Healthcare: Low Impact vs High Impact Exercise

Healthcare: Low Impact vs High Impact Exercise

By: Kim Rapkins (ghostwritten for Risa Schulman, Ph.D) Whether you’re getting back into shape or looking to spice up your workout routine, you’ll need to choose between low impact exercise, high impact exercise, or both. Learn the pros and cons of each type of...